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About MoAD

MoAD celebrates Black cultures, ignites challenging conversations, & inspires learning through the global lens of the African Diaspora.

Our Mission

MoAD, a contemporary art museum, celebrates Black cultures, ignites challenging conversations, and inspires learning through the global lens of the African Diaspora.

Board of Directors

  • L. Wade Rose, Chair
  • Peggy Woodford Forbes, Vice Chair
  • Eric McDonnell – Treasurer
  • Julius Robinson – Secretary
  • Susan E. Brown
  • Jill Cowan
  • Elisa Durrette
  • Michelle Gaskill-Hames
  • Christine Keener
  • Tom Troy
  • Beryl Potter
  • Tiffany Stevenson
  • Ammanuel Zegeye
  • Vimbayi Kajese

Advisory Council

  • Katie Allen – Chair
  • Daniel Boggan
  • Erik Moore
  • Toni Rembe
  • Geetha Vallabhaneni

Our Staff

Monetta White

Executive Director and CEO

Monetta White, a native San Franciscan has strong ties to the city both personally and professionally. In 2007 when she and husband Chef David Lawrence opened 1300 on Fillmore, the duo were excited by the opportunity to help revive the neighborhood through good food and music. For the past ten years, White’s business savvy and passion for food and community continues on with her opening 1300 on Fillmore at SFO International Airport. White manages and oversees all business operations and marketing for the restaurant group. White has been recognized for her knowledge and leadership by the City of San Francisco, for which she served as Vice President of the Small Business Commission. She sits on the board of directors for several non-profit and business organizations including SF Travel.

Dayonna Tucker

Development Associate

Dayonna Tucker started at MoAD in September of 2021 as Visitor Experience Associate and joined the Development Department in March of 2022. She enjoys converting people’s interest in Black contemporary art, education, and community building into deeper engagement with MoAD. Dayonna graduated from Stanford University in 2020 with honors in African and African American Studies with thematic emphasis in Arts and Cultural Expression. As a scholar and artist, she continues to explore and expand her work as a fashion/costume designer, garment constructor, and performance artist. Her work investigates clothing as a tool to support the versions of ourselves and the world that we are co-creating together, and how we can shift our collective realities by being more intentional about the characters we choose to play. Dayonna pulls from the deep practice of Black folks using fashion to express the freedom and authenticity they hoped to experience in society. She is the Assistant Costume Designer for Deep Waters Dance Theatre’s House/Full of Black Women.

Demetri Broxton

Senior Director of Education

Demetri Broxton joined MoAD in January 2016 as the Senior Director of Education. Born and raised in Oakland, CA, Broxton has over 20 years of experience working in the fields of education and the arts. At MoAD, he leads the educational programs that enhance the visitor experience at the Museum. His department connects youth, educators, and the public to contemporary art and artists of the African diaspora. This appointment marks Broxton’s second tenure with MoAD. He previously served as Education Program Manager for MoAD from 2007 through 2010.

Outside of his role at MoAD, Broxton is a practicing fine artist represented by Patricia Sweetow Gallery in San Francisco. He also serves as a board member of California Association of Museums and Bay Area Emerging Museum Professionals.  He is an advisor for the SFSU Museum Studies Department and Black [Spaces] Residency. Demetri graduated from San Francisco State University earning an M.A. in Museum Studies with a dual emphasis on Education and Curatorial Practice. He holds a Bachelor of Fine Arts from UC Berkeley with a major in Art Practice and minor in Education.

Elizabeth Gessel, Ph.D.

Director of Public Programs

Elizabeth leads MoAD’s Public Programs department; she is a critical thinker with excellent research, writing and communication skills. She has been developing and running public programs at MoAD since 2010. She has launched new program series on spiritual practices, folktales, sacred music, film and dance and overseen the development of two residency programs, the Chef-in-Residence and Poets-in-Residence programs at MoAD. She directed the transition to exclusively virtual programming during the novel coronavirus pandemic for MoAD. Elizabeth has a B.A. (with highest honors) and a Ph.D. in History from University of California, Berkeley.

Elizabeth participated in a Museum Studies program at the Colonial Williamsburg Foundation that ignited her interest in working in museums. She loves to tell the extraordinary stories of resilience and joy, and to showcase the historical, cultural, and intellectual contributions of the global African Diaspora. She enjoys collaborating with other institutions and non-profits in the Bay Area and around the world. Elizabeth likes almost any activity she does with her family and her dog, Nova.

Linda Spain de Bruin

Chief Financial Officer

Linda joined MoAD in March 2013. Her financial career began as a cost accounting instructor at the University of Texas in Austin. Since then she has logged over 25 years as an accomplished financial and operational manager in the private and non-profit sector. As CFO, Linda successfully organized and grew a consumer product company to a multi-million business catering to Fortune 500 retailers.

She has also managed a cross-cultural exchange program and an international economic policy program. Linda’s expertise includes annual budgeting, financial modeling, cash flow forecasting, lending and legal negotiations, and audit management. Linda is also adept at creating order out of chaos and streamlining processes, making her an ideal member of FENG, the Financial Executives Networking Group. Before diving into the world of finance, Linda studied the German, Spanish, French, Arabic, and Japanese languages.

Maya Sadler

Education Program Coordinator

Maya Sadler joined MoAD in February 2022 as the Education Program Coordinator, previously serving as a Teaching Artist. Born in Berkeley, CA and raised throughout Northern California, Maya has spent over 10 years supporting and leading elementary classrooms.

Maya is returning to MoAD after spending 2 years in Baltimore, Maryland, where she worked as an Early Literacy Tutor and Elementary Art Teacher within Baltimore City Public Schools. At MoAD, Maya supports the development and implementation of the MoAD in the Classroom (MIC) Program, docent program, and summer teen program. She also manages the ongoing development of art and visual literacy curriculum designed to support the MIC Program and third grade classrooms locally, nationally, and internationally. Outside of her role at MoAD, Maya is a cook, gardener, and visual artist. Maya is currently completing her bachelor's degree in Gender and Sexuality Studies at the University of California at Davis.

Nia McAllister

Senior Public Programs Manager

Nia McAllister is a Bay Area born poet, writer, environmental justice advocate working at the intersection of art, activism, and public engagement. She received her B.A. in Environmental Analysis: Race, Class, Gender, and the Environment from Pomona College. Nia went on to join MoAD in December 2017 where she worked in the Visitor Experience Department and managed the museum bookstore.

In her current role as the Senior Public Programs Manager, Nia creates participatory spaces for creative expression and literary dialogue. She leads the museum’s literary events under the MoAD Lit program and is the host and founder of the Open Mic series at MoAD. Since launching the series in April 2018, Nia has been integral in growing a vibrant poetry community at the Museum. At MoAD and beyond, Nia creates platforms for amplifying the work of Black artists on a global scale. Nia’s writing and poetry have been featured on Poets of Color Podcast and published in Radicle magazine, Meridians journal, and Painting the Streets: Oakland Uprising in the Time of Rebellion (Nomadic Press, 2022).

Paul Rodriguez

Director of Facilities

Paul joined the MoAD in Fall 2021 and has led extensive renovation projects at the museum.

Sedey Gebreyes

Senior Education Program Manager

(T)sedey Gebreyes, born in Addis Ababa, Ethiopia, is a multidisciplinary artist, educator, and beekeeping enthusiast. Her creative work and teaching style are greatly influenced by the wonderful visual artists, theater performers, and storytellers of her childhood community. After moving to the United States, she studied Studio Arts at University of Missouri, Kansas City, and Fine Arts and Spanish at University of Veracruz, Mexico.

Following her passion, she moved to San Francisco, California in 2007 where she has held a variety of positions including Adjunct Educator at San Francisco Museum of Modern Art, Teaching Artist at the DeYoung Museum, Co-founder and Teaching Artist at MiCultura Art Project, After School Program Manager at the Jewish Community Center of San Francisco, and San Francisco Unified School District.

Selam Bekele

Curator, Interim Director of Exhibitions

Selam Bekele recently joined MoAD’s team to lead the Exhibitions Department through its exciting new and upcoming exhibitions. Selam is a curator and interdisciplinary artist whose expertise ranges from contemporary art, experimental media, and performance studies.

Before joining MoAD, Selam was a Curatorial Fellow at the Wattis Institute where she collaborated on the curatorial research, exhibition development, and public programming of several projects across media. Her ongoing multimedia installation Approaching____ recently premiered at the Oakland Museum and considers the poetic relationship between emerging technologies and the natural environment. While living in New York, Selam founded TZTA, a living-archive that documents oral histories from Africa, South Asia, and the Middle East.  Selam’s work has led her to travel extensively to over 15 countries to curate exhibitions and collaborate with creative communities locally and internationally.

Selam holds an M.A. in Curatorial Practice from the California College of the Arts and a B.A. in Film Theory from the University of California, Davis.

Sheeka Arbuthnot

Chief Development Officer

Sheeka deeply believes that art and culture are functions of a progressive and evolving society. She has committed her career as a development professional to ensuring that art institutions are securely funded and have the ability to thrive. Knowing that artists are innovators of societal change on all levels, and art institutions play a key role in fostering a public space and community dialogue for innovation, she is humbled to be a part of this community process. Prior to joining the team at MoAD, she worked as the Development Director for Path with Art, an arts organization in Seattle providing access to creative engagement for adults navigating trauma. Sheeka was born, raised, and educated in the Bay Area: graduating from Mills College with a B.A. in Art History and from San Francisco Art Institute with an M.A. in Contemporary Art History. She is thrilled to be back in San Francisco with her family.

Tamara Orozco

Director of Marketing & Communications

Tamara Orozco is an Emmy award-winning storyteller with 11 years of experience helping nonprofit and philanthropic organizations generate brand awareness, reach new audiences, and deepen their impact in the areas of equity, opportunity, the arts, and health.

Prior to leading marketing and communications efforts at MoAD, Tamara developed and executed the marketing and communications strategy for the largest fundraising and public awareness campaigns at United Way Bay Area (UWBA). Managing multi-channel, cross-county, multilingual campaigns, Tamara drove brand awareness and increased engagement amongst donors, clients, and other key audiences.

Additionally, Tamara has contributed her leadership to Diversity, Equity, and Inclusion (DEI) Councils and worked in partnership with DEI Directors to reimagine organizational culture and communications.

Tamara holds a Master of Arts in Ethnic Studies from the University of California, Berkeley and a Bachelor of Arts in Raza Studies from San Francisco State University. She grew up in Fresno and Berkeley, California and lives in Oakland.

Tinashe Wertz Chidarikire

Digital Content Manager

Tinashe Wertz Chidarikire is a videographer, photographer, and web designer. He designs and produces online experiences that share the insights, personality, and stories of his subjects. Tinashe develops functional digital tools and grows online audiences for inspired projects. As the Digital Content Manager with MoAD, Tinashe creates and distributes social media, website, live-stream, and graphic design content to expand the community’s relationship to art and to cultivate art accessibility. Tinashe received a B.A. in Film and Digital Media Production from the University of California UCSC and was born in Harare, Zimbabwe.

When not behind a camera, Tinashe enjoys agritourism and spending time in nature.

Smithsonian Affiliate

  • San Francisco's Museum of the African Diaspora (MoAD) is a Smithsonian Affiliate. Smithsonian Affiliations is a national outreach program that develops long-term partnerships with museums and other cultural and educational organizations. Through the Affiliate network, the Smithsonian shares content, resources, and expertise including educational programs, exhibitions, and other activities. Affiliate organizations work in collaboration with the Smithsonian to catalyze critical conversations in their communities, introduce issues of historic and contemporary importance, and help their audiences to better understand the world around them.

  • Read All About It - Affiliates in the News
  • African American Smithsonian sets a new standard for museums as destinations

Our History

MoAD building exterior and sign on building

The Museum of the African Diaspora opened to the public in 2005 and is a 501 (c)(3) nonprofit organization.

MoAD is based in the San Francisco Bay Area and plays a vital role in the local arts community. MoAD is uniquely positioned as one of the few museums in the world focused exclusively on African Diaspora culture and on presenting the rich cultural heritage of the people of Africa and of African descendant cultures all across the globe.

MoAD Funders

MoAD relies on the generous support of our donors and members. The Museum is also deeply grateful for the year-round grants we receive from foundations, corporations, and government funders, who have helped make this Museum what it is today.

A group of youth and students in education smiling together

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